Willow plans, launches and optimises your Facebook, Instagram and TikTok advertising end to end. You never open an ads manager, tune a setting, or talk to a chatbot — you connect your accounts, upload your creative, and receive finished outcomes.
30 days free · then $14.99/month · 10% of ad spend throughout
Everything between step three and step five happens on our infrastructure, using our own models. That is the point.
Step 1
Willow runs campaigns inside your own Meta and TikTok ad accounts, as a partner you add and can remove. The platforms bill you for media directly — Willow never holds your ad budget.
Step 2
A short brief about your objective, your customer and your brand. No ad settings, no jargon, no chatbot.
Step 3
Raw files are fine. Willow crops, versions and sequences them for every placement on both platforms.
Step 4
Campaigns are built, launched and optimised on our own models — budget shifts, creative rotation, bid changes, daily.
Step 5
Dashboards and written reports in plain language, against the definition of success you gave us.
Agencies charge a retainer whether or not they ship. Willow takes 10% of what you actually spend on media — on both plans — so our incentive is to make every dollar of it work harder. The plan only decides what a campaign is allowed to optimise toward.
Base
$14.99/month
plus 10% of ad spend as your media delivers. Your first 30 days are free — the clock starts when you add a card, not when you sign up.
Core
$24.99/month
plus 10% of ad spend as your media delivers. Your first 30 days are free — the clock starts when you add a card, not when you sign up.